New sales slowing down?
When the leads stop coming or the deals stop closing, I'm the guy who helps you find out why and what to do about it.
Sound familiar?
Most growing businesses hit the same walls. Here's what I hear every day:
Growth has depended on one strength
One channel or one lead salesperson. It's worked, but it's time to build new paths to revenue.
Sales results aren't hitting the revenue goal
Something's off, but it's hard to pinpoint exactly what.
Marketing spend keeps rising, but revenue isn't
Money is going out the door without a clear system turning it into pipeline.
Leads come in, but deals don't close
The pipeline looks full, but too little of it turns into revenue, and it's not clear where it stalls.
Who ties leads and sales together?
When new business slows down, the usual answer is more leads. So the work goes to someone who generates leads. Or the focus turns to the sales team, and the work goes to someone who coaches reps to close.
Both matter. But leads and sales are two halves of one system, and most help covers only one side. Marketing hands off, sales follows up, and the handoff between them belongs to no one.
That's where I work. As a growth executive, I own the whole path from first lead to closed deal, plus the data that shows what's actually working. When the fix is in marketing, in sales, or in the systems underneath both, I can make it instead of referring it out.
Why work with me?
I'm not your typical consultant. Here's what you can expect:
Plain talk
No buzzwords or confusing jargon. I explain things so they actually make sense.
Hands-on help
I don't just give you a report and disappear. I roll up my sleeves and work alongside you.
Strategy + action
You get a plan AND help putting it into action.
Real experience
I've built and led sales and marketing teams. I know what works because I've done it myself.
Honest feedback
I'll tell you what you need to hear, not what you want to hear. That's how we get results.
Invested in you
Your success is my success. I only win when you win.
What I work on
Leads
More of the right people raising their hand.
- Lead sources that turn into real pipeline
- Messaging built around what buyers care about
- Tracking from first touch to revenue
Sales
More of those leads becoming closed deals.
- A sales process your team actually follows
- Pipeline reviews and deal coaching
- Follow-up that keeps good leads from going cold
Execution
The system underneath both.
- CRM and tools set up around how you sell
- Clean handoffs between marketing and sales
- Weekly numbers that show what's working
Client stories
What clients are saying
"I have a great amount of respect for James' leadership. He is wise, driven, and organized. The man knows mission and metrics."
David C.
Executive Director, Coast Care
"James and I worked together for several years as we both served on the board of directors for the CFCC. Not only did James dive right in and figure out what needed to be done, but he did it with tenacious grace and skilled focus."
Brad A.
Founder, CFCC Labs
"James has the capability to continually find improvements and steer teams towards operational excellence. His consistent leadership has been critical to the success of MonkDev as well as leading us to become one of the largest web dev shops in San Diego."
Drew G.
CEO, MonkDev
"James has been a tremendous asset to the operations and system development at MoveU. He is highly trustworthy, prompt, thorough, and is able to execute multiple high-level tasks simultaneously. He is 5-stars all the way around."
Mike W.
CEO/Founder, MoveU
"James is super empathetic and a superb listener. He has a real knack for listening intently and then coming back with just the right question that gets you to the next step. If you want broad-based support with a focus on sales and lead gen, he's particularly well-suited."
Lee F.
Agency Founder
"From $0 to 7-fig sales in just over a year with no outside capital and completely bootstrapped. James' playbooks work. The man knows his stuff."
Daryl C.
Founder & CEO, Startup
"James has a gifted way of quickly drilling down to the issue at hand. His ability to see things at both a micro and macro level is invaluable and has shown us how to quickly drive revenue based on a few adjustments."
Dustin S.
CEO, Church Plant Media
Trusted by teams making a difference
As an advisor and through the systems I've built.
How it works
A 30-minute intro call
We talk through your revenue, your funnel, and what feels stuck.
You get an honest read
You'll walk away with:
- Where I think the problem is likely coming from
- Whether I'm the right fit to help
- What working together would look like
Then we decide what's next
If you want ongoing help, pick a plan and we get to work.
If not, you still leave with something useful.
Already know what you need? Skip the call and start today
About James Martin
I work on strategy and execution across sales and marketing.
I'm a founder and operator who has built and led both marketing and sales teams. I help leadership teams bring leads, sales, and execution into one system that keeps new business coming.
How we work together
I can coach your team, build it with you, or run it for you. Most clients start in one place and move as the system takes hold.
Are you a nonprofit? See how I give back 💙