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·James Martin·1 min read·Updated Oct 8, 2026
How to Build Rapport in Sales (Without Faking It)
Real rapport isn't small talk or a script. It's proving fast that you're paying attention. Here's how to build genuine trust from minute one of the call.
Written by
James Martin
Growth consultant · 20+ years · $900MM managed revenue in the past year · 4 successful exits
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